Local web strategySince 2011
Web strategy for law firms and local businesses. Your website, your Google Maps listing and Local Services Ads, planned together and managed every month by the team that's done it since 2011.
What your clients see when they search:
1Local Services Ads· You pay per lead
Your Firm
4.9 · 212 reviews
Google Screened
Call
Google Screened
2Google Maps· Earned with reviews & a strong profile
Your Firm
4.9 ·
4.6 ·
4.4 ·
Search partner to New Jersey law firms since 2011, including one of the state's largest.
01Where the calls come from
Most local searches end in a call to one of the businesses above the regular results. We run both spots, and we plan them together.
1Local Services Ads
Pay per leadLocal Services Ads sit above everything else on the results page. You pay for a lead (a call, a message or a booking), not for a click. Law firms earn the Google Screened badge; home-service pros earn Google Guaranteed.
2Google Maps
Earned, not boughtThe three businesses under the map get most of the local calls. Google ranks them on relevance, distance and prominence. You can't buy that spot, but you can earn it with a well-built Business Profile and a steady stream of real reviews.
02The strategy around it
We're a web strategy shop, not an ad-buying desk. That means everything around the two spots gets our attention too.
Fast pages for each practice area and each office, with the phone number where people look for it and structured data on every page.
Tracked numbers and forms, so you know which calls came from Maps, which from Local Services Ads and which from the website.
People now ask ChatGPT, Gemini and Google's AI Overviews for a lawyer. We make sure the facts about your firm are easy for them to find.
Responsiveness counts in Local Services Ads rankings. We also build AI assistants, so we can set one up to pick up your after-hours leads.
03Who it's for
Where we started, and still the work we know best. We've run search for New Jersey firms since 2011, in one of the most competitive markets online.
15years of search for New Jersey law firms
Read the case studyThe categories Local Services Ads were built for, and where a Google Guaranteed badge wins the call.
Practices and offices that live or die on the map pack in their town.
04How it works
We search for you the way your clients do, from their towns, and show you who's winning the calls and why.
Business Profile, Local Services Ads verification, tracking and fixes to the site, all done in the right order.
Every week: budgets, lead credits, reviews and profile updates. Every month: new pages and a plain-English report.
More practice areas, more towns, more offices. We expand once the numbers support it.
05Questions
Google Ads charge for each click, whether the person calls or not. Local Services Ads charge for each lead: a call, a message or a booking. They also appear above regular ads and carry a Google Screened or Google Guaranteed badge. Plenty of firms run both, and we'll tell you honestly whether you need both.
It's the badge Google gives law firms and other professional services that pass its checks. For lawyers, that means license verification and background checks. You need it to run Local Services Ads, and we handle the paperwork with you.
Google says it looks at relevance (how well your profile matches the search), distance (how close you are to the searcher) and prominence (reviews, links, and how well known you are online). You can't change distance. Everything else is what we work on.
Often, yes. Google offers credit for leads that don't qualify, such as spam or a service or area you don't cover. We review your leads every week and flag them for you.
Not always. Many firms just need better practice-area and location pages, faster load times and working call tracking. We'll tell you after the audit, and if a rebuild makes sense, we build it ourselves.
Local search is where we started in 2011, and we still do it every month. Because we also build AI agents and platforms, your tracking, reporting and after-hours response can go further than a typical agency's.
06Book a call
Book a free local audit. We'll search for your services from the towns you serve and show you who shows up, why they rank, and what it would take for you to be there instead.
Send us a couple of windows and we'll confirm with a calendar invite — usually the same day.
Request a time